Bussiness Card Creation

You Are Art’, which supplies both ordinary consumers and businesses with modern art canvas prints using their own photographs, is witnessing huge growth within its business. Each of the handmade custom printing canvas prints is produced by an artist to a high quality, with a variety of unique contemporary styles on offer.

The Northumberland based business printing has seen a dramatic rise in orders over the past few months. Owner, Jane Lant, puts it down to both the unique quality of the work and the fact that many people are more inclined to buy gifts which have a long-term value. “The majority of our orders come from people looking to purchase a special gift for their family or friends. Our canvas prints and poster printing not only look fantastic in the home, but also offer something a little bit different for gift givers”.

From PRWEB:

Today, printing companies don’t just fill orders in a single supportive role in the marketing and communication process. The most successful ones are printers in name only. They have evolved from manufacturing supplier to cross-media solutions provider, from tactician to strategic ally. They serve as the communications nucleus for their clients, processing data and supplying information, as well as printed material on an as needed, highly individualized basis.

What is a Cross-Media Solution?
A Cross-Media Solution is a web-based communications hub that allows for the deployment of brand-uniform content in an integrated manner across multiple media formats: direct mail, email, presentations, displays, literature, promotional items, websites, apps, etc. Each can be customized for specific audience consumption and interaction. This is achieved by utilizing variable, customizable data that’s managed through the centralized hub. The level of engagement afforded by a cross-media solution is more recipient-specific, and therefore more relevant and powerful.

Paravista didn’t wake up to this revelation one morning. They became a part of it early on, addressing the rapidly changing needs of their printing clients over the last five years. Today, Paravista remains a vital partner, having maintained pace as a trusted means of effectively communicating information and ideas to diverse target audiences on a regional, national and global basis.

Jim Connell, a Principal with Paravista, a leading provider of complex print and managed market programs, says, “This growth was more than a result of just being in the right place at the right time. It was accomplished by recognizing the market forces driving change, embracing emerging digital technologies, then developing comprehensive resources that could more than satisfy the challenges our clients faced.”

Today, businesses need more than a tactical partner – they require a strategic partner and forward-thinking information capabilities. They demand a means of efficiently channeling information from one stakeholder to another. And, they need custom printing (booklet printing, poster printing) and communications solutions that allow for feedback, analysis, message refinement, more feedback, additional analysis, further refinement and so on, until the highest levels of content delivery and efficacy can be achieved.

“Paravista’s first instinct was to seize the moment and fill the void.” Connell explains, “But not by reinventing the wheel. What made it possible was our thoughtful, deliberate nature. We identified fundamental communications needs, developed thoughtful solutions, field tested them, and combined all these capabilities into one newly formed hub of communications resources.”

Building a Toolbox With All the Tools

It was at this point that Paravista began the transformation from full-service printer to total solutions provider. And so the printed components became a key part of the larger overall solutions. They became increasingly relevant as critical elements in Paravista’s total data-centric communications programs ranging from highly targeted, variable-data direct mail programs to multi-component patient information packages to turnkey program management solutions with custom software and real-time-ROI analysis.

“In the process of building a means of coordinating multiple communications functions through one scalable hub, we discovered something that already had come to represent a paradigm shift in the way our clients regard technology.” Connell continues, “They’ve come to realize that it’s more than how advanced your technology is. It’s about how easy it is to use. It’s about finding the simplest way to harness data to provide more focused, more efficient communications and marketing efforts.”

Business Card printing used to be one and the same for years, the information on them was always the same: name, phone, address. But the advent of the internet has created a myriad of different information that can be placed on a business card, which also has made the work of printing services providers a little more challenging. From skype id’s to internet phone service numbers to social network ids, the amount of information that one needs to cram into a business cards has grew exponentially.

For one, printing companies have gotten more sophisticated equipment that can print more in small spaces, remember, any information put in a business card needs to be crystal clear or it’ll lose it’s purpose. Also, this gave life to a style of printing known as 4over4 printing which means the card is printed on both sides, this allows for the logo and the name and position of the person to be printed on what we would call the front of the card and contact information on the back of the card.

Furthermore, we now see business cards that are not of the normal size but a little bigger, precisely because of the need designers face to get more information in them, turning this process into an authentic custom printing one.